Video marketing has become very popular nowadays. A lot of people find it an excellent tool to attract customers. It allows a potential buyer to examine the goods in detail and make the right decision. An online store with video content will quickly win the trust and loyalty of customers than the one that uses just photos and product descriptions. An excellent and useful video gives you more chances to sell goods. It is psychologically more comfortable for a person to buy a product that he or she has already reviewed from all angles than the one that is represented by several photos. Nevertheless, very important here is to create an exciting video which will attract customers rather than pushing away. For this reason, a lot of people apply to specialized companies such as Explainly or others.
The first and most important thing is the descriptions of goods. Here, worth to show the goods from all angles and describe the benefits. In general, you should make a short video and tell about all the qualities of the product, without losing a single detail.
How long should a video intro be?
As shown practice, video length plays a very important role in attracting customers. The thing is that not every modern person wants to waste a lot of time for the review of goods. For this reason very important is to choose the optimal video length. It should not be so long. The main thing is that the potential customer should feel the necessary emotions and appreciates the benefits of the advertised product. As a rule, such videos are characterized by dynamic plots and the usage of special effects.
A video should present the product, describes its advantages, benefits for the consumer and the principle of operation. Explainer videos can advertise both products and services. The optimal YouTube video length is about two minutes. The information there should be clearly and concisely. A detailed explanation can take even two full minutes, but the main thing is that suitable illustrations accompany it otherwise, the viewer will lose interest.
The duration of the video depends primarily on the goals that the company wants to achieve with its help, and the resources allocated to its creation. As shown practice, the most viewed videos last from 30 to 60 seconds.
Anyway, the main criterion for a good video is quality, creativity, and customer focus. Practice shows that both 30-second explainer video and a mini-movie for half an hour can gain great popularity.
So the recipe for creating a video of ideal duration is quite simple: first, you need to decide what the purpose and type of video will be, then determine the budget, and resources for future advertising. The main task here is to create a high-quality video that will impress everyone.